We will be a public forum that engages its audiences in an ongoing dialogue and exploration of issues, events and cultures in the region and in the world, seeking to provide greater understanding and new perspectives to the people of these communities and their leaders. These include politics, arts and education.The mission of Southern California Public Radio is to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing the highest quality news and information service through radio and other interactive media. WLRN must select a small number of very-important “content verticals" for in-depth coverage.WLRN must interact with its audience: communication must be 2-way.WLRN must cover stories that help South Floridians gain a better “sense of place" where they live and work.“Covering the waterfront" (covering everything) would be a prescription for failure, especially when public radio's appeal is tied to its in-depth reporting. WLRN will focus its news coverage and journalism. WLRN will develop special plans to serve currently underserved audiences, especially:ĥ. As an organization, WLRN must be active in its communities with outreach, events and activities that engage the audience.Ĥ. WLRN must develop a specific digital strategy and partnerships to be a key player in the new digital space.ģ. Radio continues its strength and appeal, but it is essential that any media organization present its content on multiple digital platforms including radio, web, mobile and social media. Diversifying our income to include direct editorial content funding in the form of grants and major donors digitally derived revenue packaged marketing services and events sponsorship.Ģ. Assessing our resource needs to compete in a very-fast-changing multimedia environment.ĩ. Buy-in and engagement from all parts of the organization, overcoming silo thinking.ħ. Cross-platform distribution, transitioning from being radio-centric to being multi-platform to grow our digital audiences.Ħ. Engagement of audiences in helping to tell the story of South Florida through social media, including Twitter, Facebook, the Public Insight Network and other engagement platforms.ĥ. NPR provides an ideal platform for us to reach local audiences.Ĥ. Leveraging of our existing assets and relationships: WLRN is partnering closely with NPR on digital services, training and editorial collaboration. The current unique and powerful relationship between The Miami Herald and WLRN is a perfect example of the kind of partnering we're seeking.ģ. Strategic partnering: With partners who bring to the table reputation and resources, shared aspirations including the desire to perform significant public service and integrity in their business practices. A tight and clear editorial focus, including geographic inclusion, ethnic, racial and age diversity and appeal well-chosen content verticals sense of place storytelling.Ģ.
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In order to become the “round-the-clock pervasive and constant source of news and information about South Florida," WLRN embarked upon a 3-year plan beginning on July 1st of 2013. Radio Television Digital News Associationįlorida Associated Press Broadcasters Assoc. Radio Station Documentary: Second Place 2013 Radio Stations News Series: First Place 2013 Investigative Reporting: Second Place 2013